Selected work
Results that speak
for themselves.
Six engagements across retail, D2C, FMCG, and professional beauty — different categories, different challenges, same commitment to outcomes that move the business.
End-to-end launch of a Jaipur retail store — from brand identity to consistent footfall.
Led the full launch of Aigiri Jewels’ Jaipur retail store, building the brand identity and defining the overall tonal direction from the ground up.
- Built brand identity and defined overall tonal direction
- Planned and executed campaigns including in-house shoots
- Drove increased store footfall through campaign-led activations
- Conducted on-ground events in Delhi and Hyderabad to validate and improve walk-ins
- Improved social engagement significantly
- Delivered ~10% month-on-month sales growth
Built a full-funnel revenue system for a consumer protein brand in a highly competitive category.
Worked closely with the team to scale a D2C protein brand — bringing alignment across brand, performance, and retention instead of running isolated campaigns.
- Brought alignment across brand, performance, and retention
- Built a full-funnel revenue system instead of isolated campaigns
- Led GTM strategies for new and existing products to improve acquisition and repeat
- Integrated CRM and automation to strengthen customer lifecycle and LTV
- Supported expansion across multiple markets with structured growth systems
Turned a high-traffic fashion website into a revenue engine — and scaled hero products through focused campaigns.
A fashion brand with strong organic traffic but a leaky funnel. The work focused on CRO, website structure, influencer content, and campaign planning to capture value already in the system.
- Planned and executed summer collection campaign to drive website traffic
- Improved website CRO leading to 4× ROAS
- Increased sales by ~4.5% month-on-month
- Revamped website structure and fonts on Shopify for better user experience
- Integrated influencer-led content to build trust and engagement
- Scaled hero product sales through focused campaign planning
- Shot and planned second half yearly campaigns across festivals to optimise cost and maintain consistent brand tonality
Led Essential Looks India — a large-scale flagship event across four cities — while driving salon-led sales growth.
Managed the full execution of Schwarzkopf Professional’s flagship event across Mumbai, Bangalore, Delhi, and Kolkata, alongside digital campaigns, influencer collaborations, and trade-focused strategies.
- Led large-scale flagship event: Essential Looks India across multiple cities
- Managed execution across Mumbai, Bangalore, Delhi, and Kolkata
- Owned digital campaigns, influencer collaborations, and offline assets (POSM, retail visibility)
- Localised global trends for Indian market relevance
- Increased salon-driven sales by ~12% through trade-focused strategies
- Strengthened key accounts via structured trade planning
- Created education-led Diwali trade plans to drive higher adoption
Delivered award-winning campaign work during COVID — with strong engagement and offline storytelling.
Led major campaign shoots including high-impact brand films for Cinthol, executing campaigns during one of the most challenging periods for FMCG brands.
- Led major campaign shoots including high-impact brand films
- Executed campaigns during COVID with strong engagement
- Delivered one of the most engaging campaigns during the pandemic period
- Integrated offline storytelling within campaigns
- Received industry recognition — award-winning work
"What's Yours Is Mine" — reimagining the traditional rakhi as a convertible keepsake jewellery piece.
An insight-led concept built around the observation that traditional rakhis are often discarded after one use. The idea: transform the rakhi into a lasting piece of jewellery — a pendant or bracelet — that carries the sibling bond forward.
- Built "What's Yours Is Mine" Rakhi campaign concept
- Reimagined traditional rakhi into a convertible jewellery product
- Positioned it as a keepsake that transforms into a pendant or bracelet
- Built narrative around shared ownership and sibling bond
- Focused on emotional + functional storytelling
- Insight-led: traditional rakhis are often discarded after one use — created a lasting alternative
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